We collaborated with MADH, an upcoming circular denim brand who has been consulting with AMFI and Dirty Laundry over the past year to develop their circularity strategy.
We hosted a discussion session with students to help map out a list of topics that are fundamental for any future brand to address, which MADH will use as a foundation for their brand communication and consumer education. This gave students an open discussion to unpack their concerns, doubts and hopes about the future of the industry whilst also providing valuable information to MADH.
Our biggest takeaway from this was that students are highly educated and motivated around sustainability and are willing to be more hands on with brands as well as that we want to continue to collaborate with more brands that fit into our own values.